Sony today announced the company’s first 3D-ready standalone Blu-ray Disc player. What does “3D-ready” mean, exactly? How much are we talking about? When do I buy one? Sync has the answers.

Sync is in full force here in Las Vegas at the 2010 Consumer Electronics Show (CES), so expect a plethora of blog posts and videos beginning tomorrow. We’ll be covering all the coolest gadgets and gear unveiled at the show. Kick-start the festivities with Sony’s live CES press conference right here.

Claiming to be the first network to do so, ESPN will be broadcasting live sporting events in 3D later this year on ESPN 3D.

The much-hyped in-home 3D experience gets a step closer to reality for consumers as the Blu-ray Disc Association announces a standard for 3D content.

Good news for folks who haven’t made the Blu-ray jump yet and don’t want their movie purchases to become obsolete.

From the ‘duh’ department: Blu-ray players need to be cheaper. This, according to a Retrevo.com study that found 34 percent of respondents in an online survey said if players were more affordable, they’d jump onboard the bandwagon.