Despite reports that say RIM has fallen behind the curve, BlackBerry is still the top-rated operating system among Canada’s smartphone owners.
RIM often takes a beating in the press because of outages and market share reports that paint a picture of the company falling behind Apple and Google. The growing perception is that RIM has already lost the global smartphone wars because of a failure to adapt. Well, that’s not exactly the case in Canada.
Comscore has released new data from its mobileLens report that says that BlackBerry isn’t dead; it’s still the top smartphone operating system in Canada. RIM’s BlackBerry accounts for 35.8 percent of smartphones in Canada, ahead of the 30.1 percent claimed by Apple’s iPhone and 25.0 percent by Google’s Android. Despite Android and iPhone devices dominating the smartphone market in the U.S. and Western Europe, Canadians are still holding on to their beloved BlackBerry phones. Is it because of hometown loyalty to the Waterloo-based RIM or because despite the “wow” factor for other platforms, a BlackBerry still speaks to a large audience?
Whatever the case, RIM is still holding on to the top spot among Canada’s estimated 8 million smartphone owners. However, its grasp is slipping. In a report issued in June, RIM had a 42 percent market share and Android was at only 12.2 percent. That means Android doubled while RIM lost 6 percentage points. A combination of new smartphone buyers and some converts likely tipped the numbers in Google’s favour, so that next-generation BlackBerry device can’t arrive soon enough for RIM’s sake.
Comscore shared some other noteworthy insight into the habits of Canadian phone users
- 40 percent own a smartphone. That’s slightly higher than the U.S. rate of 37 percent.
- Samsung is the top manufacturer for phones sold in Canada. Combining smartphone and feature phone sales, it accounts for 1 of every 4 mobile phone.
- Not surprisingly, smartphone buyers are far more likely to do things like browse the web, access email, play games, listen to music, and other activities (sometimes between 2x and 3x more).
Here’s a full chart of the report courtesy of comscore.