Samsung takes a bite at Apple fan(atics)
Samsung’s new commercials take swipes at Apple fanatics: waiting in line, thinking other platforms don’t have apps, and that Apple is for “creative” people.
Pirates versus ninjas, Nikon versus Canon, Coke versus Pepsi. There are many dichotomising battles that will never see an end and the latest one between Android and iOS (Apple) doesn’t look like it’s going to get better any time soon.
Whether you love the “beautiful walled garden” that is Apple’s ecosystem, with everything meticulously controlled from hardware to software, or prefer Android’s openness with different hardware, applications, launchers, keyboards and other modifications, the debate between the two sides is always a lively one.
Users are quick to defend their choices and rationalize their loyalty to one platform or another, extolling their choice’s virtues and often, simultaneously ignoring its shortcomings. (I’m looking at you, Android with your inconsistent updates! – though to be fair, it’s very much manufacturer and carrier dependent.)
There are lots of statistics that delve into the types of people that use Android versus Apple users. Some tidbits from a November 2011 survey:
- Android users are 10% more likely to be men; iPhone users are 18% more likely to be women
- Android users are 31% more likely to be late adopters; iPhone users are 50% more likely to be early adopters
- Android users are 57% more likely to prefer an ugly device that’s full-featured; iPhone users are 122% more likely to prefer a sleek device that does just a few things.
Click on the infographic (left) to read the entire survey in a new window.
While both sides have their “fanbois”/fanboys, Apple users have been shown to show the equivalent of religious fervor when talking about their beloved platform. A great post about the difference between brand loyalty and fanboyism talks about how it’s all about “self image”. Once you’ve placed your loyalties in a brand or platform, cognitive biases alter your behaviour. It’s become such a phenomenon that even the Simpsons made fun of it in the clip below.
Now, the world’s largest smartphone manufacturer, Samsung, has released a series of commercials that take swipes at many of the Apple fanboyims: launch day fanaticism, dismissing other platforms because of a lack of “apps”, that Apple is for “creative” people and others.
Check out the clips below and let us know what you think. Are you fanatical about your chosen platform?
Genius, I love the ads. I am not biased towards any particular phone rather basing my needs on the facts of each product. Not one phone or pad does everything well and that is just life in the big city eh.
Ya Gotta love the ads…they bring out the truth. The reality is … both the iPhone and Samsung Galaxy are pretty cool phones…. I chose a Samsung galaxy a few months ago… a simple phone call (no line up, no hype) and I had the latest operating system, and 4 G. and an 8 megapixel camera…. to me the iPhone is now catching up to Android… but then ice cream sandwich will be available soon, and iPhone will fall behind again…. and so on… In the mean time Apple or Android device… is great for us consumers. Having choices is fabulous.
Dan White
I have a LG LG-C900B Windows 7 phone and it has plenty of apps.
It’s about time someone took a good swipe at the Apple monopoly!
What monopoly? There are so many phones to choose from from multiple different companies. There is no apple monopoly.
Many people use this term excessively.
Do any of you know what an “app” is??? Let’s see what you actually know and what kind of consumer you are.
Love the ads, love the products… and I’ll see you from the other side of the street… while your standing in line, being creative!
If you’re aiming for clever sarcasm, you might want to learn to spell.
This is the beautiful part of capitalism. The consumer wins when you have two huge companies fighting over you!
It’s about time someone trolled Apple:)
I don’t own a cell phone. When I go for a walk, i get to see trees, buildings, the sky and other people.
Amazing!
Good Idea!!
I’m actually seriously jealous of you. I tried leaving my phone at home one day and it was like someone took my heroin away
I don’t really care if my phone is apple or samsung, i just wanna get rid of my stupid LG. although, it doesn’t really matter, because i can’t afford either of those anyway. i mean, how do people pay $80 a month phone bills?? that would kill an impoverished university student like me :(
I pay 13 bucks a month for my android, not sure how you can say 80? and ya, I have plenty of minutes, features and a great phone (Samsung galaxy 1) which I bought for 75 bucks with a 3 year deal (no data plan though). Anyways, do your research and do your diligent shopping and you will end up with an android at a reasonable plan!
Smart phones for stupid addicted people get a real life sheep !
I carry a stupid old school rotary phone with me, when i need it, i find a phone jack to plug it into. It sounds stupid, but I’m a smart person using a stupid phone, I love sheep !
Apple more expensive the most cell phones especially Apples. Microsoft’s is pending and way behind due to simple incompatiblilty up till now of cell phone chip core over previous netbox and desktop cores on the others.
Nice choice otherwise.
Its all about image. Hipster kids think by paying more for a phone it makes them appear better in the eyes of others.
No phone is perfect and the fact that people invest so much of their lifestyle to owning one stupid brand and zealously defending it just shows how much time and effort they put into their ridiculous trendy, hipster, on the cutting edge image.
Grow up and stop letting apple brainwash your feeble minds.
Who the hell really cares? All I need is a si,ple cell phone for texting and in case of emergency while out driving, everything else is just a huge waste of money especially in a time when you have to save your pennies to get by
And for all you grammar and spelling police out there who are going to scream about my accidentally hitting the comma instead of the ‘m’ in simple i realize the mistake
What a bunch of “horse pucky”! I don’t know anyone in my life whom I would choose to give that kind of access to me by carrying any cell phone. I don’t have one and never will. Huxley was right. “Big Brother” is definitely watching you (and tracking your every movement via your phone/tablet — whether you bought the “GPS” app or not). Generation after generation is getting sucked in. Kids texting on their phones being run down crossing the street because their “tweet” is more important than their life. Women texting while driving causing car accidents where they are not “at fault”. How DID our poor parents and grandparents ever manage to grow up sane, courteous, and productive citizens without their iPod, and iPad, and iPhone, and … KEEP BUYING SUCKERS!!! And you actually PAY for this???!!!
These ad’s are for those that will bite the hook and seem to think, that this will impress those around them. Most of us, think these idiots are the pure fools that are brainwashed by the industry! That they will run out and spend an enormous amount on an item that takes cents to make and incress that amount of profits made, by a company, located on another contenant, that can now buy, every industry and this this contenent. thank-you idiots, for putting us, into the recession, we are in today!!
Maybe you should buy a device, one that has SPELL CHEK.
CONTINENT, as in North America, South America, Europe, Asia, you spelled it WRONG, twice you illiterate moron.
Spell prob. ok…i agree…addiction problem, not! Brainwashed by sales dept’s…never…..my deep sympathy towards people like Brian!!
Brian should have also pointed out that you don’t seem to know where to use a comma. Just sayin’
Then there are INcontinents, that’s when, you know, you live there.
Remember the good old days where you would line up for hours for things like concert tickets or album releases? Now for….phones….to call someone…and talk about how great your phone is. For all the grammar and spelling police; stop missing the forest through the trees, stop focusing on spelling and missing someone’s message
It’s sad how we’ve come so far… and we still can’t look up from facebook to admire the beautiful day.
Samsubg is a piece of crap! I’ve had 3 samsung phones in 3 years alll crap not worth buying.
Why do you keep buying them then?
Thank you Mark! Exactly what I wondered.