Samsung’s new commercials take swipes at Apple fanatics: waiting in line, thinking other platforms don’t have apps, and that Apple is for “creative” people.
Pirates versus ninjas, Nikon versus Canon, Coke versus Pepsi. There are many dichotomising battles that will never see an end and the latest one between Android and iOS (Apple) doesn’t look like it’s going to get better any time soon.
Whether you love the “beautiful walled garden” that is Apple’s ecosystem, with everything meticulously controlled from hardware to software, or prefer Android’s openness with different hardware, applications, launchers, keyboards and other modifications, the debate between the two sides is always a lively one.
Users are quick to defend their choices and rationalize their loyalty to one platform or another, extolling their choice’s virtues and often, simultaneously ignoring its shortcomings. (I’m looking at you, Android with your inconsistent updates! – though to be fair, it’s very much manufacturer and carrier dependent.)
There are lots of statistics that delve into the types of people that use Android versus Apple users. Some tidbits from a November 2011 survey:
- Android users are 10% more likely to be men; iPhone users are 18% more likely to be women
- Android users are 31% more likely to be late adopters; iPhone users are 50% more likely to be early adopters
- Android users are 57% more likely to prefer an ugly device that’s full-featured; iPhone users are 122% more likely to prefer a sleek device that does just a few things.
Click on the infographic (left) to read the entire survey in a new window.
While both sides have their “fanbois”/fanboys, Apple users have been shown to show the equivalent of religious fervor when talking about their beloved platform. A great post about the difference between brand loyalty and fanboyism talks about how it’s all about “self image”. Once you’ve placed your loyalties in a brand or platform, cognitive biases alter your behaviour. It’s become such a phenomenon that even the Simpsons made fun of it in the clip below.
Now, the world’s largest smartphone manufacturer, Samsung, has released a series of commercials that take swipes at many of the Apple fanboyims: launch day fanaticism, dismissing other platforms because of a lack of “apps”, that Apple is for “creative” people and others.
Check out the clips below and let us know what you think. Are you fanatical about your chosen platform?