One analyst is suggesting that the struggling BlackBerry maker is abandoning its tablet strategy, despite RIM’s claims to the contrary.
Details are slim, but according to a report on BGR, Collins Stewart analyst John Vinh has reason to believe that Research In Motion is no longer making any new BlackBerry PlayBooks and intends to exit the tablet market completely.
Here’s the quote from Vinh:
While Quanta last week acknowledged that it had laid off a significant number of production workers from a factory focused on producing the PlayBook, our research indicates that the ODM has essentially halted production of the tablet. Additionally, our due diligence indicates that RIMM has canceled development of additional tablet projects.
We’re a little shocked to hear this, especially given our recent post asking why the PlayBook isn’t selling better than it is, but times being what they are we can’t say we’re totally surprised. After watching HP fold their TouchPad tablet after only a few weeks of worse-than-expected sales, it may simply be that RIM has lost its appetite for a market segment that has failed to yield the results it was hoping for.
Could RIM actually be planning to halt the PlayBook? Yes.
In recent days we’ve seen retailers slash prices on the gadget and layer on additional incentives for buying one – once again raising the specter of the TouchPad which went through its own series of price cuts before ultimately being given the fire-sale treatment. These price drops will not sit well with RIM. The company is used to selling its devices for healthy profits and then making additional dollars on the enterprise software side to manage those devices. The PlayBook never really capitalized on this ecosystem the way the BlackBerry handsets do.
But this should all be taken with a grain of salt. After all, only yesterday RIM announced how it was planning to support the promised compatibility with Android apps on the PlayBook. And while that announcement disappointed many developers given the features RIM had decided not to support, it was nonetheless a signal that things were still moving ahead as far as the PlayBook platform was concerned.
RIM has responded to Vinh’s report with the following email:
RIM doesn’t typically comment on rumors, but any suggestion that the BlackBerry PlayBook is being discontinued is pure fiction. RIM remains highly committed to the tablet market.