A new Retrevo study entitled “Are Consumers Warming Up to Shopping On Their Mobile Phones?” found only 8 percent of those surveyed said they’d never shop on their cell phone.
If you were able to buy something online at this particular time — say, a Blu-ray Disc, to be delivered to your best friend’s house — would you do it from your phone?
A new U.S.-based survey found 94 percent of people would.
You’ve heard of “e-commerce,” the ability to buy products online at anytime, but “m-commerce” is coming up fast, allowing you to buy products anytime and anywhere.
A newly published Retrevo study, Are Consumers Warming Up to Shopping On Their Mobile Phones?, found some interesting results.
* 59 percent of those surveyed said they’ve found the shopping info they were looking for, when using a mobile phone
* Only 8 percent of people said they did not intend to shop from their mobile phone
* 55 percent of people ages 18 to 24 have used a mobile phone to aid in the shopping process — but this could include doing research, too.
* But at this point in time, only 17 percent of those surveyed, ages 18 to 24, have made a purchase using their mobile phone, and that stat is even lower for those age 25 to 34 (15 percent), 35 to 44 (10 percent) and 45 and older (3 percent).
Retrevo says the good news for merchants is consumers appear to be warming up to researching and shopping with their mobile phones. But many consumers appear to be turned off and are tuning out mobile ads.
What about you? Do you shop on your mobile phone? Would you?