Report: Online Canadians are virtual coupon clippers |
6 Comments |
Posted by Marc Saltzman at 9:55 AM | E-mail this post
If you spend time on the Internet, an activity shared by nearly three-quarters of all Canadians, then chances are you're interested in downloading coupons to save cash on your next purchases.
A recent study published by Ipsos Reid relating to online coupons has found that online Canadians are interested in downloading coupons and other money-saving deals from the Internet.
Specifically, more than a half of those 2,711 surveyed nationally said they would be "extremely likely" or "very likely" to download a coupon for gasoline (58 percent) or groceries (54 percent).
Other coupon categories that interested online Canadians include restaurants (44 percent), food delivery(38 percent), consumer electronics (35 percent), hotels (34 percent), and airlines (34 percent).
"This data highlights a potentially underused channel for online advertisers and marketers to get their special offers in front of the Canadian population," said study author Mark Laver, in a statement. "Having weekly shopping coupons available on a company website could potentially be a significant driver of visitors to the website and eventually draw consumers to the 'bricks and mortar' retail environment. Those companies who already have coupons on their websites may need to do a better job of making sure that online Canadians are aware of these offers."
Other interesting findings from this study:
* Grocery coupons are more popular among females than males (59 percent vs. 49 percent), while consumer electronic coupons are significantly more likely to be used by males (40 percent vs. 30 percent).
* Outside of gasoline and groceries, younger Internet users (ages 18 to 34) are more likely to show an interest in downloading coupons from the Internet.
* Canadians whose household income is greater than $40,000 are more interested in coupons for gasoline, restaurants, hotels, and airfares.
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Posted by Marc Saltzman at 9:55 AM in Found on the Web
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| Comments (6)
Dave M on September 28 at 11:57 AM | Report abuse
Where are these coupons, or I you need to search all over for them?
yayaya on September 29 at 4:21 PM | Report abuse
ya tell us where these coupons r you bittches
Marc Saltzman on September 29 at 4:33 PM | Report abuse
Hey guys,
Easy on the language, eh?
My favourite coupon sites are save.ca, which send you coupons in the mail (at least you save on printer ink), smartcanucks.ca, frugalshopper.ca and redflagdeals.com.
Marc
Sam Burns on September 29 at 11:40 PM | Report abuse
Coupons at smartcanucks.ca
Jessie on October 2 at 1:22 AM | Report abuse
All smart Canadians except politicians and the big corporate conglomorates use coupons. Reason being we are poor!!!! And taxed to death, literally, LOL!!!! I hope this sad fact will soon change.
Couponclipper on March 29 at 6:28 PM | Report abuse
I think http://www.canadianfreestuff.com/forum is the best. You actually can get free samples and tons of contests to enter as well.