Surprise! Early tech adopters show signs of arrogance |
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Posted by Marc Saltzman at 9:19 AM | E-mail this post
You know that guy in your office who bought the iPhone on Day One? He's ambitious, but he thinks he's "all that," right? A new report found that early adopters are assertive but arrogant.
According to the results of a new survey of 25,000 Americans conducted by Nielsen Online and Internet ad research firm Mindset Media, early adopters who buy first-generation technology scored well in personality traits such as leadership skills, self-esteem and assertiveness, but were low in modesty.
"If you look at those with qualities of a modern leader, they’re often forward-facing and interested in what's next," said Sarah Welch, lead researcher at Mindset Media, in an interview with Reuters. "Those who are really assertive are the types to grab life by the horn, so it also makes sense that when they see something they want or like, they go straight for it."
Those who buy consumer electronics early, or spend more on luxury brands, can be perceived as arrogant or conceited by others, says Welch. "There's an element of pride in being able to have the latest and greatest, not just in the realm of technology, but in all other areas."
In a similar study published earlier this year, Mindset Media found those who owned Macintosh computers were more liberal and open-minded, but exhibited traits of superiority. Gee, that's a shocker.
So, do you agree with this study's findings? Do early adopters who buy the first-generation of technology products display signs of arrogance or elitism?
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Posted by Marc Saltzman at 9:19 AM in Web/Tech
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A7 on June 28 at 11:23 AM | Report abuse
All this Mac and iPhone bashing on MSN sponsored sites is pretty pathetic if you ask me. Sounds a little bit like a guy with a small "package" overcompensating by putting down others to make him feel big. Just because Microsoft (or anyone else) can't innovate as well as Apple, you don't have to feel inadequate and belittle others.
Get a life.
Tarrah on June 29 at 7:52 AM | Report abuse
Well, the only people I know that have Macs are the...ehm, wealthy, those who choose to stay away from whatever is considered mainstream, regardless of what the price is. Macs are generally more expensive than PCs, the mighty-mouse is around 60-70 dollars for a generic Mac Mouse. What gives?
Unfortunately, the people that buy tech stuff first sometimes have to put up with the bugs, and wait for the fixes. I'd personally rather wait than advertise to everyone that I've got money to blow for devices that have to be upgraded so quickly. Look at Vista, the XBox 360, and the iPhone, when they first came out, they were buggy or had issues with them. Correct me if I'm wrong.
sdfa on June 29 at 2:32 PM | Report abuse
To the first poster (A7):
Microsoft can't innovate as well as Apple? Are you stupid? Who do you think has led this technological revolution since the 80's????
The last two decades should provide you with enough insight to see that Microsoft is a solid company and will always be known as a pioneer of the movement that put computers into the hands of common folks like you and me.