Podcast downloads on the rise
Podcast subscription is on the rise, says eMarketer, with a total podcast audience now topping 18.5 million users in the U.S. in 2007, with 6.5 million of them defined as “active listeners” who download at least one podcast a week.
Podcast subscription is on the rise, says eMarketer, with a total podcast audience now topping 18.5 million users in the U.S. in 2007, with 6.5 million of them defined as "active listeners" who download at least one podcast a week.
This number is expected to reach 25 million by 2012.
The revenue generated by podcast advertising will also go up, says this report, from US $165 million in 2007 to an estimated US $435 million by 2012.
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