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January 18, 2008

Get a phone call from Paris Hilton

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Posted by Marc Saltzman at 8:37 PM | E-mail this post

Approved_paris_hiltonIn a high-tech publicity stunt to promote her upcoming movie, The Hottie and the Nottie, Paris Hilton is sending fans personal phone calls to help spread the word.

Fans of the celebrity heiress can go to the movie's website, type in their 10-digit phone number (home or cell) and within a few minutes receive a pre-recorded voice mail message about the film from Paris herself.

Note: while this site also works for Canadians, along with your phone number you must also type in any zip code, such as 90210 or 21212.

This social(ite) twist on traditional movie marketing is an interesting one, but we'll see if it has any effect on the commercial success of The Hottie and the Nottie, which is scheduled to hit theatres on February 8.

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