You’ll never guess which company manufacturers the best-selling flat-panel LCD television in the U.S. Is it Sony? Nope. Samsung? Nuh-uh. Sharp or Philips? Not even close.
The best-selling LCD TV in America is none other than Vizio. Huh? Say what?
Yep, according to a press release issued by the company, Vizio rose four positions, going from the fifth-placed brand in the first quarter of 2007 to no. 1 in the second quarter — passing by Samsung, Philips, Sharp and Sony in the process.
In fact, the company claims it’s no. 1 in North America, though I haven’t yet seen Vizio on Canadian retail shelves (have you)?
In the second quarter of 2007, the Irvine, Calif.-based Vizio shipped 606,402 LCD-TVs in North America, up a whopping 76.4 percent increase from 343,704 in the first quarter, according to iSuppli Corp. This surge caused Vizio’s North American unit market share to rise to 14.5 percent, up from 9.4 percent in the first quarter.
Vizio televisions can often be found at mainstream retailers, such as Wal-Mart and Sears, as well as warehouse clubs like Costco and Sam’s Club.
So my question to you is: would you buy a "no-name" television if the price is considerably better than premium brands? It seems Americans have. Will Canadians? Or do we have a higher regard for proven brands and company heritage?